Post by account_disabled on Mar 12, 2024 3:32:15 GMT -5
Time is a byproduct of motivation. We use a scarce resource, such as time, only if we perceive its usefulness, see its meaning or derive a clear advantage from it. Communicating is worth the investment of time, it is one of the fundamental human activities, we do it to get the attention of someone or a group of people within whom we want to increase connection, the level of understanding and trust. Someone looking for relationships is someone who has something to sell, an idea to propose or the need to be taken into consideration. No one communicates without a purpose or objective, we do it even just to get a smile or closeness from a friend. If we do it to obtain customers and opportunities, the investment must be commensurate with the expected result.
Is it so useful to post every day? In the last few years I Canada Phone Number have written 1,000 articles and five books. I spent time and resources to create them, because I believed that the value that this content would produce would be significantly greater than the energy expended. So it was. Without this content I would never have gotten the relationships I was interested in. Creating content is a marketing activity and the resulting relationships are a sales activity. In practice, content has a very simple function to understand, if it is true that people (and companies) only spend money on things that are worth more than they cost. The variables of choice are basically three: trust, value and cost . Trust . If they don't believe in who you are or what you say they won't listen to you Value . What is the perceived value of what you propose? How attracted are they by the possibility of obtaining it?
How will it make them feel once they get what they were looking for? Why did they choose you and not someone else? Cost . How much will it hurt the customer to get it? How much will he have to give up? What will he have to give up to have you? If these three variables are true, and not just my illusion, the content has the objective of lowering the risk, increasing the level of trust and increasing your own value and that of what you propose. Publishing serves to make you different, understandable and to raise expectations. If people don't buy from you it's not because your price is too high; it's because they don't believe what you say enough and don't perceive the difference between you and anyone else. When you publish something, ask yourself these easy questions: Am I communicating a message that increases trust levels, helps other people and makes me distinguishable and authoritative in my work? If you ask yourself this question every day it works.
Is it so useful to post every day? In the last few years I Canada Phone Number have written 1,000 articles and five books. I spent time and resources to create them, because I believed that the value that this content would produce would be significantly greater than the energy expended. So it was. Without this content I would never have gotten the relationships I was interested in. Creating content is a marketing activity and the resulting relationships are a sales activity. In practice, content has a very simple function to understand, if it is true that people (and companies) only spend money on things that are worth more than they cost. The variables of choice are basically three: trust, value and cost . Trust . If they don't believe in who you are or what you say they won't listen to you Value . What is the perceived value of what you propose? How attracted are they by the possibility of obtaining it?
How will it make them feel once they get what they were looking for? Why did they choose you and not someone else? Cost . How much will it hurt the customer to get it? How much will he have to give up? What will he have to give up to have you? If these three variables are true, and not just my illusion, the content has the objective of lowering the risk, increasing the level of trust and increasing your own value and that of what you propose. Publishing serves to make you different, understandable and to raise expectations. If people don't buy from you it's not because your price is too high; it's because they don't believe what you say enough and don't perceive the difference between you and anyone else. When you publish something, ask yourself these easy questions: Am I communicating a message that increases trust levels, helps other people and makes me distinguishable and authoritative in my work? If you ask yourself this question every day it works.